Key Takeaways
- Useful gifts get kept: 78% of U.S. consumers would keep a promotional item because it is useful (ASI, 2026).
- Keep the logo small, off-center, or tone-on-tone, so the gift reads as gear, not a uniform.
- Adjustable hats skip the size spreadsheet that apparel gifts need.
- One design counts every hat style and color toward the same volume price.
Table of Contents
- Which Employee Gifts Get Kept?
- The Uniform Trap: Getting the Logo Right
- Hats: The Employee Gift with No Size Spreadsheet
- Apparel Gifts Employees Keep: Hoodies, Quarter Zips, and Polos
- What Should You Spend on Employee Gifts?
- Ordering for a Whole Team: One Design, One Volume Tier
- Welcome Kits: The Gift That Gets Posted
- Frequently Asked Questions
- The Keep Test, Applied
Company-branded gifts reached far more people in 2023 than two years before. In PPAI's 2023 survey of more than 3,000 U.S. consumers, 32% had received company-branded products from an employer or an organization they belong to. That is nearly triple the 12% of 2021. The same survey found that 66% of consumers had passed a promotional product they received on to someone else.
A gift that gets passed on is a gift that missed. The corporate gifts for employees worth giving are useful, good enough to buy at retail, and quiet about the logo. Everything below is about hitting those three with hats and apparel, and keeping the size list short.
Which Employee Gifts Get Kept?
Useful gifts get kept. In the Advertising Specialty Institute's 2026 Ad Impressions Study, 78% of U.S. consumers said they would keep a promotional item because it is useful. A 2021 PPAI study of 5,674 consumers in the U.S. and Canada found usefulness was the top reason people keep promotional products, cited by 75.4%.
Quality decides the rest, and it reflects on whoever gave the gift. In PPAI's 2023 survey, 70% of consumers said they tend to equate a promo item's quality with the reputation of the company that gave it. On an employee gift, that company is the employer.
That gives you the keep test, applied before any logo enters the picture: would this person pay retail for the item? A heavyweight hoodie in the right size passes. A thin tee in one size passes for nobody. The test is also why the brand on the label matters. A Nike, Carhartt, or New Era cap starts with trust the cheapest catalog item has to earn. Browse Custom Hats to see the brands we carry.
The Uniform Trap: Getting the Logo Right
A branded cap can land two opposite ways: as part of a uniform, or as a hat someone would own anyway. What separates the two is how much space the logo takes and where it sits. A full-front logo in loud brand colors reads as a uniform. A small mark, an off-center placement, or tone-on-tone thread reads as a hat someone chose.
Placement gives you room to be subtle. A front design can sit on the front-left or front-right panel instead of spanning the whole front. A back design can arch above the closure opening.
Matching the method to the artwork is its own decision. Our guide to putting a logo on a hat covers which customization method reproduces which kind of logo. Whatever the method, design the restrained version first. A quiet mark still works for the people who love the logo, and it gives everyone else a hat they can wear off the clock.
Hats: The Employee Gift with No Size Spreadsheet
Apparel gifts need a size for every person, and hats mostly do not. Someone has to collect those shirt sizes, and every wrong guess leaves a shirt its owner cannot wear.
An adjustable cap fits a range of heads in one size, so there is no size column and no reorder for whoever the spreadsheet missed. A stretch-fit cap like the New Era NE1000 comes in three sizes, which is still a far shorter list than a shirt's.
Four models we recommend for employee gifts:
| Model | Sizing | Construction |
|---|---|---|
| Richardson 112 | M/L fits hat sizes 7 to 7 3/4; XL version available | Structured six-panel trucker, snapback closure |
| New Era NE1000 | Stretch fit in S/M, M/L, L/XL | Structured cap, 97/3 cotton/spandex |
| Nike Dri-FIT Legacy NKFB6447 | One size, hook-and-loop closure | Moisture-wicking 90/10 polyester/spandex |
| Carhartt CT105298 | One size | Washed cotton canvas front, polyester mesh back, sweat-wicking fast-dry sweatband |
Match the brand to the team. Nike and New Era read polished for office and client-facing staff, Carhartt fits field crews, and Richardson works across both. If one cap has to suit the whole company, start with the Richardson 112. Trade crews and corporate gift buyers both order it from us often.
Apparel Gifts Employees Keep: Hoodies, Quarter Zips, and Polos
Apparel is a gift people want. In ASI's 2026 study, T-shirts were the promotional item U.S. consumers said they would be most excited to receive. Consumers were also especially excited about jackets. The keep test still decides which pieces get worn. A heavyweight tee, a hoodie, a crewneck sweatshirt, a quarter zip, a polo, or a jacket passes when the fit is right. A hoodie in the right size gets worn; two sizes off, the same hoodie gets passed on.
Logo restraint carries over. A left-chest mark wears better off the clock than a full-front print, and tone-on-tone embroidery keeps the logo quiet.
Apparel takes print, embroidery, or a patch. Print is full color and takes any artwork, so it suits detailed or multi-color logos. Embroidery keeps the cleaner corporate look on polos and quarter zips.
Sizing is solvable when it is planned. Collect sizes at the same time you collect anything else from the team, and pad the common sizes by a unit or two. Many styles run into extended sizes, and each product page lists its own, so check that the grid covers everyone on your list. When the roster is unknown or still growing, keep the sized half of the order small and let hats cover the rest.
Browse the custom apparel collection for hoodies, quarter zips, and polos that pass the keep test.
What Should You Spend on Employee Gifts?
Set the employee gift budget from the item, not the other way around: start with something each person would pay retail for. A gift's quality reflects on the employer, so put a tight budget into one good piece per person. Several thin items from the bottom of a catalog would each fail the keep test. If the gift should stay out of employee income, read the tax answer in the FAQ below before you set a number.
Custom pricing is simple to reason about. You pay for the product, the customization method, each location the design uses, and the quantity, with no setup fee and no artwork fee. The per-piece price falls as the quantity rises. Every added location adds its own fee per piece, so the restrained one-location design is also the cheaper one. On apparel, larger sizes can add a per-item surcharge. Our guide to how custom hat pricing works covers each part in detail.
Ordering for a Whole Team: One Design, One Volume Tier
A team order usually spans roles. The field crew wants camo, the office wants navy, and managers ask for the performance cap. Split into separate orders, each variation would price on its own small quantity.
One design removes that penalty. Keep the same artwork in the same spots, made the same way, with the same notes, and every piece counts together for one volume price. That holds across every hat style, color, and size. Hats and apparel price separately, even when they carry the same logo.
A powersports dealer ran a reorder with us exactly this way. The order was 576 caps: 288 camo mesh-back caps and 288 navy snapbacks, both carrying the same front embroidery as one design.
The mechanics hold at any order size, bulk or single, and you see the design on the actual product before you order.
We email you a design proof within 1 to 2 business days of your order, and revisions are unlimited. Once you approve it, embroidered hats ship in 2 to 3 weeks and patch hats in 4 to 6. Apparel ships in 1 to 2 weeks, and transit time is separate. Rush is available on request. Contact us by phone, email, or live chat before you order and we confirm what is possible for your date. Your order ships with free U.S. shipping.
Welcome Kits: The Gift That Gets Posted
In PPAI's 2023 survey, 47% of consumers said they had posted on social media about a promo item they received, up from 36% in 2021. A new hire's welcome kit can land in front of their whole network, which makes it employer branding whether you plan for it or not.
A hat can be the identity piece in that box. Google's propeller hat for new employees, the Noogler hat, is enough of a tradition that the Computer History Museum keeps one in its collection. Unique, company-specific gifts like that give a new hire something only your team has. A cap is an easy piece to make your own.
The same playbook covers anniversaries and holiday gifts at lower stakes. Pick the item people would buy, keep the mark subtle, and time the order against the production times above.
Frequently Asked Questions
Are gifts to employees taxable?
Occasional, low-value gifts, like a holiday hat or hoodie, generally qualify as de minimis fringe benefits and stay out of employee income. The IRS lists holiday gifts as an example. Cash is never excludable, and gift cards redeemable for general merchandise are taxable. The IRS has also ruled, in one case, that items worth more than $100 could not count as de minimis. Confirm your specifics with your accountant.
What are good corporate gifts for remote employees?
Adjustable hats and other one-size items work best for remote teams: no sizes to collect across time zones, no exchange round-trips. If you send apparel, collect sizes when you confirm mailing addresses. Shipping one order to several addresses is available on request; contact us by phone, email, or live chat to arrange it.
How far in advance should you order employee gifts?
Count backward from the handout date. Allow for the design proof and your approval, then production (the times are in the ordering section above), then transit. Patch hats take the longest to make, so start those first.
Is there a minimum order for employee gifts?
No. There is no minimum on any customization method, so you can order 1 hat or 500. To check quality before a full team run, you have two paths. A hat or shirt with no logo is what the trade calls a blank. A blank sample is available on request for a small fee plus shipping. To check a finished custom piece, order one. Patch orders of one piece cost more per piece. Custom orders that match your approved proof can't be returned or refunded. A one-piece order is refundable only for a defect or a proof mismatch.
The Keep Test, Applied
Every section above applies one question: would this person buy the item at retail? From there, the decisions order themselves.
- Build on retail brands like Nike, Carhartt, New Era, and Richardson instead of the cheapest item in a catalog.
- Keep the logo small, off-center, or tone-on-tone, so the gear gets worn off the clock.
- Let hats carry the sizing problem; an adjustable cap needs no size spreadsheet.
- Keep one design across styles and colors, so they count toward the same volume price.
The keep test is the difference between corporate gifts employees keep and gifts that get passed on. When your shortlist is ready, upload your logo and see it on the actual product. Start with one design, then add the styles and colors each role needs.
Have a question before you order? Contact us, and we'll get back to you within 24 hours on weekdays.

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